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Benelli's 110th anniversary

First launch of Benelli’s 110th anniversary

Benelli is commemorating its 110th year in business, which began in 1911 and will conclude in 2021.

Time, according to a well-known Italian proverb, reveals what was before concealed and dims what was formerly bright. In the early 1900s, six brothers started a motorcycle company that would go on to become a worldwide motorcycle brand.

World War I and II, man’s flight into space, and a rise from nothing to the major internet wave have all occurred in that long period of time. Their spirit of quality and creativity has been passed down from generation to generation, and has become a universal icon for Benelli despite the fact that the six brothers are long gone.

Benelli will celebrate its 110th anniversary in 2021, and this will be the primary focus of the company’s marketing efforts. Benelli’s inaugural New Year’s product launch will take place in Chengdu on March 27th. Benelli’s debut event will feature what? Is it powered by a powerful engine like the Benelli Seta 125?

  1. The Cub 800 Trail and 500 Sport’s price tags

Throughout Benelli’s 110-year existence, a number of iconic models have been created. The Hurricane, the TRK, and the 1951-debuted Cub Cadet all make the cut.

Benelli’s 2017 reintroduction of the Cub 500 has sparked resurgence in China’s retro bike scene. In the following three years, the Cub 250 and Cub 800 were introduced, resulting in a model family hierarchy. As a result, the Cub model line now boasts one of the broadest ranges of available displacements.

The 800Trail and 500Sport will join the Cub family on March 27

One of the three retro automobile categories, the scrambler, the 800 Trail is both yuppie and wild at the same time. Cub Cadet has repainted the 800 Trail and added high-mounting silencers. However, various features and settings have been tweaked for better off-road performance, and Metzler Karoo on-road and off-road tyres have been installed on top adventure bikes.

As with the Cub 500, which it is based on, the Cub 500 Sport is a contemporary take on the café racer style that was popular in the 1940s. Add to the uniqueness of the bike the new color scheme of yellow-gray-black, the installation of a front fairing, split low handgrip, twin silencers, and a toolbox on the right side.

Domestic car fans have been keeping tabs on these two vehicles for a long time. The most important aspects of this event will be the pricing and the pre-launch discounts.

  1. In what manner will the launching of Benelli be presented?

The introduction of a new Benelli product has always been a major event in the industry, and the location chosen for each one has special significance. There are many places in China where product culture and customs come together in innovative ways, from Shandong province’s Taishan to Bali, Yunnan’s Dehong to Xian’s ancient city.

For Benelli’s 110th anniversary, what were the highlights of the company’s first new product introduction event?

Benelli’s new product introduction event was finally relocated to Chengdu for the company’s 110th anniversary as the company’s inaugural event… Heavenly Chengdu is a place of style and emotion since ancient times, with thousands of miles of fertile land, the 318 highway and western Sichuan plateau at its doorstep, and a rugged and distant attitude. The 800Trail’s ethos is perfectly matched by this.

Benelli has been sharing footage of an Italian guest on the official Shake since spring 2021. Who is he? ‘There are bound to be many more tales to tell with Benelli. Moreover, it’s the most eye-catching feature of the new product.

  1. Plan for the future of Benelli’s logo

For more than a decade after Qianjiang bought Benelli in 2005, the company has worked to revive itself by fusing Italian design with Chinese manufacturing, and it has achieved a certain level of success in terms of technology, goods, and revenue in the process.

Re-establish Benelli as a global motorcycle brand and reclaim its illustrious history are Qianjiang Group’s goals for Benelli.

What were the highlights of Benelli’s inaugural new product launch party in celebration of its 110th anniversary?

Benelli’s 110th anniversary is an excellent occasion to reflect on the company’s past and future. The strength of time and the trust in the brand may be felt and retrieved by revisiting and re-examining this storied brand. One of many cycles in Benelli’s history, the recent decade or so is only one example of the brand going up and down.

We’re all eager to see what else Benelli has in store for us with this new product introduction!

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